It is known as the ‘Crisis’ because the quartz timekeeping technology entirely upended the entire legacy Swiss watchmaking industry. and European markets with their new products and taking a huge market share. Brands from Japan such as Seiko, Citizen, and Casio embraced the technology fully, flooding the U.S. Quartz movements were less expensive, more accurate, and could be produced at a scale far greater than mechanical movements at the time. The Quartz Crisis is a period of time that began in the 1970s and extended into the early 1980s when the mechanical watch industry was being outsold by inexpensive quartz timepieces that offered timekeeping performance beyond could not be achieved by traditional mechanical movements. For the first time in history, the wristwatch became cheap to manufacture and cheap for consumers to own. ![]() 1680.Ĭlick here for our Ultimate Buying Guide on Rolex watches. 16660.ġ979: Rolex discontinues the Submariner Date ref. 5055 for the Oysterquartz Date-Date).ġ978: Rolex launches the Sea-Dweller 4000 ref. 1680 watches are sold retail.ġ977: Rolex introduces its in-house quartz movements (cal. It is also the first time Rolex used a synthetic sapphire crystal instead of an acrylic crystal.ġ971: Rolex introduces the Oyster Perpetual Explorer II with the reference 1655.ġ972: Rolex embarks on a 5-year journey to conceptualize, design, develop, and test its own in-house quartz movement.ġ975: The last Rolex ‘Red Submariner’ ref. ![]() Ready to wind back the time?ġ970: Rolex introduces the reference 5100 powered by the Beta 21 movement, which was made after uniting with other Swiss watch brands to create the Centre Electronique Horloger, a group that banded together to make electronic watch movements. So, in this ultimate guide to vintage Rolex watches from the 1970s, we’re going to walk you through this remarkable and pivotal decade, explaining what led to these changes and highlighting the interesting (and highly collectible) watches that came out of it. Of course, the 1970s were also an iconic and incredibly influential era for fashion and style. While ‘The Crown’ wasn’t subject to any buy-outs or consolidations (or flat-out going under) like many other legacy watchmaking brands did during this decade, the quartz crisis still undeniably influenced Rolex’s design choices and movements. No matter if the question is selling, buying or trading vintage watches - VintageWatchAgency™ is the answer.The 1970s were a strange, volatile time for the entire watch industry, including Rolex. Our goal is to give you the perfect combination of an attractive assortment, quick and informative customer support and secure e-commerce solutions. We offer a wide variety of payment options, including bank wire transer, Pay-Pal and all major credit cards. ![]() Here at VintageWatchAgency™ you can also sell your watch on commission, we take the lowest fees in the business for photographing, servicing and marketing your used watch to get you the best price possible. Every watch is checked and tested before it's put on the site in order.Īll watches are sold with a minimum of six months retailer's warranty, and all pre-owned and used watches are of course verified for authenticity, see our section How It Works. We also purchase pre-owned watches without trading, from both companies and individuals. We offer our clients the opportunity to sell an existing watch or to trade it for a new one, or a vintage watch. We have many years of experience in selling brand new, unused quality watches and are now expanding our business to the world of vintage watches at VintageWatchAgency™. PRE-OWNED WATCHES & USED WATCHES - VINTAGE WATCH AGENCY
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